updates.
copy Tips.
poetry.
musings.
Creativity.
ancestral connections.
& storytelling.
& Gus.
Can you believe this guy?
Roam Wasn’t Built in a Day.
To find gratitude is to find beauty in wandering. This adventure is where self-acceptance and self-appreciation occur.
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A note to 2022: reflections, thoughts, and gratefulness
From tour managing, copywriting, poetry workshops, and radio show productions, 2022 has laid down a path for greater things to come.
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Guyana in a Cup: A Story of Ancestral Caribbean Relics
Though my Grandmother is gone, the stories of Guyana stay alive.
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Beige Babies: a radio story about race, existence, and identity for TMU
As our world continues to exchange cultures, traditions, and DNA, we’ll be seeing more mixed kids. I hope they have an easier time than I did. But just in case, I made this story.
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Where do the sticky ideas stick? – a poem
Why do some ideas stick? And why are some destined to disappear? This is the Creative Process. This is the Cycle of Life.
Keep readingPoetry + Copywriting: Scribing a Two Sided Coin
Poetry and Copywriting: inseparable aspects of the same coin. Discover how free-form creativity helps with professional growth.
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Conquering Brand Beasts Podcast: Big Business Lessons for Any Sized Business
Tune into Conquering Brand Beasts! We dissect big brand lessons for every sized business. Hosted by brand brainiacs Thomas Wu and JCC.
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Why Green Businesses Need a Value Proposition
Your mission is to make tomorrow a brighter and better place. Learn more about why sustainable businesses need a Value Proposition.
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Why No One Cares About Your Product | a lesson in value
“Your product doesn’t matter. The solution does.” | When it comes to branding, the value that you add is all that matters.
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Stand for Something: The Magnetism of Purpose-Driven Branding
What does your brand stand for? Forge a purpose-driven message and foster a loyal customer base.
Keep readingWrite An Out-Of-Office Reply Email (with Personality)
Craft an OOO email with personality. Whether you’re taking 2-days or 2-weeks off, let everyone know while still sounding like yourself.
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What is a Copywriter?
A poetic definition of copywriting and its part in the brand-customer relationship.
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How to Start a Business with Limited Resources: Knowledge
Being successful in your small business doesn’t mean you need a lot of capital or 10 years of experience. Use your knowledge to ascend.
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Icarus’ Compass – A Year Freelancing
This marks my first anniversary as a freelance copywriter. I faced many hurdles to get to this point but there’s no stop signs in sight.
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5 Writing Tools That Make my Life Easier (as a copywriter)
Break through blank page anxiety with these writing tips.
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February Angels
As the snow fell, the sun spell bathed the falling angels in an Ontario February.
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Free SEO Best Practices – Before, During, and After Copywriting
SEO can be tricky. Here are some low-barrier, free tips to help you out!
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A Glass of “So Real” – a poem about diaspora and identity
A poem about racial identity and diaspora.
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