On my spare time, when I’m not staring at clouds and writing poetry, I’m creating what I’d love to see in the adworld.
Just Ice Tea
At New York Climate Week, I was chatting with one of the vendors – Just Ice Tea. The gent manning the booth summed up the product marvelously, “It’s just tea in a bottle.” I told him that they should trade in all their banners and put that statement on it.
Long & McQuade Musical Instruments
Throughout the COVID-19 pandemic, people started to pick up old interests and new hobbies. Often, it would be in the form of instruments that they played in their yesteryears.
How can we appeal to this rekindled interest, introduce folk to affordable options, and debunk any stigma around used instruments?
Blundstone
Describe the heritage, ruggedness, and preparedness found in a pair of Blundstones.
Oliver Jewellery
Reimagine a new headline for an aged advertising campaign – I chose the Toronto classic, Oliver Jewellery’s “The Cash Man”.
