Changemakers And NeverQuitters.
Changemakers. Long hours, sleepless nights. “Restless now to find comfort later” is what we tell ourselves. Just to realize – there’s still a helluva lot of work that needs to be done to create a brighter future.
Fences. We’ve been jumping over them since we were kids. Our parents told us not to – but we did it anyways. The status quo is just another fence.
Why stop jumping now?
We are the problem solvers, the big thinkers,
the hamsters that got off the wheel.
We earn our beer at the end of a long day. It’s not a right after 10-hours of breathing. Weekends are moments of serenity because breaks can feel rare. But we love what we’re doing for the world.
We are the unconventional – the weird ones. People question our methods but also turn to us for answers. Even when the answer is no answer.
Because they know it’s only momentary. We’ll keep that problem simmering on the back burner of our minds until we find the solution… or we create it ourselves.
Find the Pulse in Society’s Heartbeat.
Cliches are played out – like saying “cliches are played out”. But to breathe a breath of fresh air and achieve newfound heights, one must bury the hatchet.
Looking to the past for lessons, we look around in the present for solutions – directed towards a hopeful future.
This guides us to create a new narrative; exploration starts here.
My name is Jonathan Chan-Choong, my friends call me JCC. Since you’re reading this, you can call me JCC too.
I am a brand strategist, copywriter, and poet – but that’s just the way I uncover the deeper story of things. In another lifetime, I was probably a painter.
By working with businesses and organizations that are transforming the world – through the arts, sustainable goods, and activism – I’m continuing our story for another generation.
Stamped in the timelines of history are those that did something and those that are forgotten.
Which side are you on?
Want to chat more about the creative process and copywriting? Feel free to contact me!