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(JCC Creates) by Jonathan Chan-Choong

Copywriting – Branding – Poetry

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    Category: Marketing

    Conquering Brand Beasts Podcast: Big Business Lessons for Any Sized Business

    Tune into Conquering Brand Beasts! We dissect big brand lessons for every sized business. Hosted by brand brainiacs Thomas Wu and JCC.

    June 6, 2022October 7, 2022 by Jonathan (JCC) Chan-Choong

    Why No One Cares About Your Product | a lesson in value

    “Your product doesn’t matter. The solution does.” | When it comes to branding, the value that you add is all that matters.

    February 7, 2022February 7, 2022 by Jonathan (JCC) Chan-Choong

    Stand for Something: The Magnetism of Purpose-Driven Branding

    What does your brand stand for? Forge a purpose-driven message and foster a loyal customer base.

    January 16, 2022March 16, 2022 by Jonathan (JCC) Chan-Choong

    Write An Out-Of-Office Reply Email (with Personality)

    Craft an OOO email with personality. Whether you’re taking 2-days or 2-weeks off, let everyone know while still sounding like yourself.

    December 1, 2021October 7, 2022 by Jonathan (JCC) Chan-Choong

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    My Promise

    I put people before sales.
    I will communicate inclusively, truthfully, and clearly.

    I am responsible for my part in changing the marketplace.​

    Please connect with me if I'm not honouring this pledge. Find out more about The Ethical Move.

    I will decline any future contracts with fossil fuel companies, trade associations, or front groups.

    Learn more about Clean Creatives.

    Land Acknowledgement

    I am a copywriter that works and resides on the ancestral lands of the Haudenoshaunee, Anishnabeg, Wendat, and Mississaugas of the Credit, colloquially known as Toronto (T'karanto) / Scarborough. It is an honour and privilege to live on these lands - I am here because it was taken, forcibly or through coercion. It is my responsibility as a denizen of T'karanto, and the world at large, to understand and respect the lands with which I settle.

    Please note, on occasion I work from the unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations, otherwise known as Vancouver.

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