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(JCC Creates) by Jonathan Chan-Choong

Copywriting – Branding – Poetry

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    Tag: marketing

    Why No One Cares About Your Product | a lesson in value

    “Your product doesn’t matter. The solution does.” | When it comes to branding, the value that you add is all that matters.

    February 7, 2022February 7, 2022 by Jonathan (JCC) Chan-Choong

    Stand for Something: The Magnetism of Purpose-Driven Branding

    What does your brand stand for? Forge a purpose-driven message and foster a loyal customer base.

    January 16, 2022March 16, 2022 by Jonathan (JCC) Chan-Choong

    An Out-Of-Office Reply Email (with Personality)

    Craft an OOO email with personality. Whether you’re taking 2-days or 2-weeks off, let everyone know while still sounding like yourself.

    December 1, 2021January 20, 2022 by Jonathan (JCC) Chan-Choong

    Free SEO Best Practices – Before, During, and After Copywriting

    SEO can be tricky. Here are some low-barrier, free tips to help you out!

    November 24, 2020March 11, 2021 by Jonathan (JCC) Chan-Choong

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    My Promise

    I put people before sales.
    I will communicate inclusively, truthfully, and clearly.

    I am responsible for my part in changing the marketplace.​

    Please connect with me if I'm not honouring this pledge. Find out more about The Ethical Move.

    I will decline any future contracts with fossil fuel companies, trade associations, or front groups.

    Learn more about Clean Creatives.

    Land Acknowledgement

    I am a copywriter that works and resides on the ancestral lands of the Haudenoshaunee, Anishnabeg, Huron-Wendat, and Mississaugas of the Credit, colloquially known as Toronto (Tkaranto) / Scarborough. It is an honour and privilege to live on these lands - I am here because it was taken, forcibly or through coercion. It is my responsibility as a denizen of Tkaranto, and the world at large, to understand and respect the lands with which I settle.

    Please note, on occasion I work from the unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations, otherwise known as Vancouver.

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