FairTriad: Charitable Marketplace

A virtual marketplace to help declutter your home and donate to charity, FairTriad transforms e-commerce into positive change.

Subcontracted by Luminate Communications.


“Jonathan has exceeded my expectation from day one. He always goes above and beyond a project brief to understand the client’s need and how to best convey [it] to their target audience.
Talented, professional and efficient, he is always a pleasure to work with.”

– DEBORAH EVANS, OWNER OF LUMINATE COMMUNICATIONS

Brief:
Previous copy did not effectively explain the organization’s why – “Why should someone choose to sell their stuff on FairTriad?”

Create an emotional connection with the audience to entice them to use the platform.

Process:
In collaboration with Luminate Communications, we honed in on the key donors and partners needed to create long-lasting relationships.

I clarified the mission and core values that continue to permeate throughout their communication efforts. All website copy was refreshed to reflect this new clarity.


Brand Identity / UX