A virtual marketplace to help declutter your home and donate to charity, FairTriad transforms e-commerce into positive change.
Subcontracted by Luminate Communications.
“Jonathan has exceeded my expectation from day one. He always goes above and beyond a project brief to understand the client’s need and how to best convey [it] to their target audience.
Talented, professional and efficient, he is always a pleasure to work with.”
– DEBORAH EVANS, OWNER OF LUMINATE COMMUNICATIONS –
Previous copy did not effectively explain the organization’s why – “Why should someone choose to sell their stuff on FairTriad?”
Create an emotional connection with the audience to entice them to use the platform.
In collaboration with Luminate Communications, we honed in on the key donors and partners needed to create long-lasting relationships.
I clarified the mission and core values that continue to permeate throughout their communication efforts. All website copy was refreshed to reflect this new clarity.