BrettYoung

Founded in 1934, BrettYoung’s mission hasn’t changed much. They’re still solving the problems of the modern farmer with agricultural innovation and a healthy-dose of Canadian work ethic.

Subcontracted by Luminate Communications.


“Jonathan has exceeded my expectation from day one. He always goes above and beyond a project brief to understand the client’s need and how to best convey [it] to their target audience.
Talented, professional and efficient, he is always a pleasure to work with.”

– Deborah Evans, Owner of Luminate communications –

Brief:
Develop brochure copy to be used at hiring and career fairs throughout the Canadian Prairies. Must be attractive and emotionally focussed rather than technical.

Process:
Longtime collaborator, Luminate Communications, approached me to support with the development of this employment brochure.

Putting all the technical industry knowledge in the backseat, I emphasized narrative and BrettYoung’s deep Canadian roots. I then incorporated the reader, making them a character in the greater brand story – envisioning a future as a part of this Canadian tradition.


Employment Brochure

Note: I designed this mock-up. This is to serve as a visual representation and NOT the finalized brochure.