“Your product doesn’t matter. The solution does.” | When it comes to branding, the value that you add is all that matters.
Journal
Why Green Businesses Need a Value Proposition
Your mission is to make tomorrow a brighter and better place. Learn more about why sustainable businesses need a Value Proposition.
What is a Copywriter?
A poetic definition of copywriting and its part in the brand-customer relationship.
How to Start a Business with Limited Resources: Knowledge
Being successful in your small business doesn’t mean you need a lot of capital or 10 years of experience. Use your knowledge to ascend.
Icarus’ Compass – A Year Freelancing
This marks my first anniversary as a freelance copywriter. I faced many hurdles to get to this point but there’s no stop signs in sight.