“Your product doesn’t matter. The solution does.” | When it comes to branding, the value that you add is all that matters.
Journal
Stand for Something: The Magnetism of Purpose-Driven Branding
What does your brand stand for? Forge a purpose-driven message and foster a loyal customer base.
An Out-Of-Office Reply Email (with Personality)
Craft an OOO email with personality. Whether you’re taking 2-days or 2-weeks off, let everyone know while still sounding like yourself.
Why Green Businesses Need a Value Proposition
Your mission is to make tomorrow a brighter and better place. Learn more about why sustainable businesses need a Value Proposition.
What is a Copywriter?
A poetic definition of copywriting and its part in the brand-customer relationship.