Why do some ideas stick? And why are some destined to disappear? This is the Creative Process. This is the Cycle of Life.
Author: Jonathan (JCC) Chan-Choong
Jonathan "JCC" Chan-Choong is a copywriter and poet based in Toronto, Canada. Whether it is connecting useful topics to key consumers, or understanding the narratives of our neighbours to help us live more empathetically, JCC writes to bring people together.
Poetry + Copywriting: Scribing a Two Sided Coin
Poetry and Copywriting: inseparable aspects of the same coin. Discover how free-form creativity helps with professional growth.
Conquering Brand Beasts Podcast: Big Business Lessons for Any Sized Business
Tune into Conquering Brand Beasts! We dissect big brand lessons for every sized business. Hosted by brand brainiacs Thomas Wu and JCC.
Why Green Businesses Need a Value Proposition
Your mission is to make tomorrow a brighter and better place. Learn more about why sustainable businesses need a Value Proposition.
Why No One Cares About Your Product | a lesson in value
“Your product doesn’t matter. The solution does.” | When it comes to branding, the value that you add is all that matters.