“Your product doesn’t matter. The solution does.” | When it comes to branding, the value that you add is all that matters.
Author: Jonathan (JCC) Chan-Choong
Jonathan "JCC" Chan-Choong is a copywriter and poet based in Toronto, Canada. Whether it is connecting useful topics to key consumers, or understanding the narratives of our neighbours to help us live more empathetically, JCC writes to bring people together.
Stand for Something: The Magnetism of Purpose-Driven Branding
What does your brand stand for? Forge a purpose-driven message and foster a loyal customer base.
An Out-Of-Office Reply Email (with Personality)
Craft an OOO email with personality. Whether you’re taking 2-days or 2-weeks off, let everyone know while still sounding like yourself.
Why Green Businesses Need a Value Proposition
Your mission is to make tomorrow a brighter and better place. Learn more about why sustainable businesses need a Value Proposition.
What is a Copywriter?
A poetic definition of copywriting and its part in the brand-customer relationship.